By the mid-70's, the focus of the Swanson family business focused away from camper manufacturing to RV sales. Within a decade, Hilltop RV became one of  Michigan's largest RV dealers. Through the years, they added boat/motor sales and a complete line of outdoor sporting goods to the retail mix, only to return to their RV roots in the mid-90's. "We decided to get out of every endeavor that wasn't directly related to the RV industry," recalls Steve Swanson.  "We decided to do what we do best, RV sales and service. That decision not only simplified our entire operation, but it allowed us to focus on what we really enjoyed most."

Today, Hilltop RV Superstore sells 17 different brands of motorhomes, fifth wheels, travel trailers, folding trailers, truck campers, and cargo trailers. Hilltop RV also has a RV parts and accessories store at each dealership location, as well as a RV parts and accessories website with over 60,000 products available online at Hilltop RV Parts and Accessories Store.

One of Hilltop RV Superstore's major accomplishments among many other high esteemed awards by RV Manufacturers was being recognized by the National Recreational Vehicle Dealers Association. Each year the RVDA recognizes exemplary regional businessmen who promote a positive image of RV travel, RV dealers, and the industry as a whole. In September 2001, Hilltop RV Superstore was chosen by the RVDA as "Top Quality Dealer of the Year."

Hilltop RV Superstore is in a market of about 30,000 people in Delta County, yet Hilltop RV consistently stays in the top 5 dealers in Michigan and Wisconsin in terms of the number of RV's sold and is highly competitive with the so called "big boys" in the metropolitan areas. There is a reason for that. Hilltop RV Superstore sells RV's all across the country.  Hopefully, you will give Hilltop RV the chance to show you why no other dealer provides better customer service before, during, and after the sale!

Steve and his brother Dan have co-owned and operated the family business since the year 2000. Steve has served as Hilltop's General Manager since his parents retired in 1987. In 2006, a second Hilltop RV Superstore was opened in Ishpeming, Michigan to better serve the heart of the Upper Peninsula. The Ishpeming store was built on the same hometown values and hospitality that began in Escanaba in 1972. Given the dealership's remarkable past, the folks at Hilltop RV will no doubt continue doing what they do best, keeping the "Super" in Hilltop RV Superstore.

About Hilltop RV

Steve Swanson's journey to an RV Superstore did not happen overnight. He began as a part-time employee in 1972 while still attending High School.  That's when his parents, Ken and Theresa Swanson, launched their business as manufacturers of truck campers.

Through the years, the family enterprise included the production of sidelights such as solar heating panels, satellite dishes, and TV antennas. At Hilltop RV, elements of design, manufacturing, sales and service were all learned firsthand, from the inside-out. 

Meet The Team

Escanaba Management


Cory Walker
Sales Manager
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800.676.7848


Linda Lemire
Finance Manager
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800.676.7848 


Sheri Cavill
Marketing Manager/Internet Sales
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800.676.7848 

Escanaba Sales Team


Scott Cormier
RV Consultant
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800.676.7848


Diane Swanson
RV Consultant
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800.676.7848


Chris Gestwicki
RV Consultant
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800.676.7848


Jeremy Peacock
RV Consultant
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800.676.7848


Bill Flippin
RV Consultant
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800.676.7848

Hilltop RV Superstore Rental Department


Cindy Swanson
Rental Manager
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800.676.7848

Escanaba Parts & Service


Patti Migut
Parts Manager
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800.676.7848


Michelle LaCosse
Service Manager
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800.676.7848


Denise Wise
Service Writer
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Kami Lancour
Warranty
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Jerry Vandermissen
Parts Department
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800.676.7848


Kristin Stevens
Parts Department
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800.676.7848


Cheryl Quirk
Parts Department
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800.676.7848


Dan Swanson
Manager



Bill Perander
Technician



Dan Sarasin
Technician



Dave Boch
Technician



John Wery Sr.
Technician

Escanaba Technicians

Ishpeming Management


Joe Sacco
Technician



Carla Coron
Service & Parts Manager
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888.346.7848


Pat Scanlon
Operations Manager
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Elizabeth Westphal
RV Consultant
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888.346.7848 

Keven Hagans
RV Consultant
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Ishpeming Sales Team


Cheryl Lynn Lorge
RV Consultant
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888.346.7848



Steve Pennock
RV Consultant
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888.346.7848



Chris Timony
Finance Manager
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888.346.7848

Ishpeming Parts & Service


Carla Coron
Service & Parts Manager
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888.346.7848



Bruce Wooldridge
Parts Manager
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888.346.7848



Ed Wales
Parts Department
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Larry Grigg
Parts Department


Ishpeming Technicians


Gregg Durand
Technician



Kevin Rudden
Technician


Mitch Cain
Technician


Mary Schwanke
Cleaning Detail



Kirk McNab
Technician



Dave Korpi
Sales Manager
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888.346.7848


Shane Clark
Technician

Hear what our customers have to say!

Becky Dietzler from Oconto, WI

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Hi there,

My name is Becky and I own a pop-up camper (2001 Coleman Utah) that I purchased from Van Boxtel in Green Bay. Since I have purchased this camper I have been the most unsatisfied customer in the world. I have dealt with Van Boxtel the whole time trying to get some customer service out of them. They are truly terrible!

Recently I was having problems with my water pump in my camper. To no avail I called Van Boxtel. Same scenario, pardon my French, but customer service there sucks. I got furious with them and decided to call Hilltop RV to see if I couldn't find someone there that would help me. I did, her name is Tammy and she is the most helpful person in the world. She started off by calling Fleetwood for me to see if she could locate the part number for the water pump. That didn't work because they must have been really busy that day, she waited on hold for 40 minutes. Then she asked another employee of Hilltop Rv (Jerry) if all water pumps are standard in a pop up, he said "yes, they are." She then mailed out what was thought to be the right pump. It wasn't. I called her the next day (talked with Jerry, Tammy was on vacation). Jerry left her a note to call me the next day and told her that it wasn't the right one so she called Fleetwood back again. She got the part number and mailed it out to me right away.

Customer service through Hilltop RV is wonderful. You have the most helpful employees around, please don't let them leave you.

If in the future I plan to trade this camper in and upgrade, you can bet that I will be coming up to Escanaba to do business with you.

I thank you so very much and keep up the great work!

Lowell and Bobbi Plaugher from Saginw, MI

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Just a note to express our gratitude to your extremely kind and considerate staff for its amazing hospitality and expertise working on an extremely hot and muggy last Saturday morning. You know, one of those travelers nightmares and managers delights.

Here we were, out-of-towners stranded with a camper that wouldn't open, caught at the mercy of both the elements and possible unscrupulous enterprises. I mean, short of being hit by a semi, how much worse can it get?

As I watched the two men sweating to repair the Palomino on this hot time-and-a-half rate Saturday morning, I could almost predict, see in fact, the monster maws of a huge bill open about to gobble us up. But then, after it was all over, a miracle occurred. A beautiful young woman walked out from behind the counter and presented us a bill for... what?? $51.15?? Fifty-one dollars and fifteen cents for all that?? 'My God, she must be kidding. This has to be a mistake. For all that work??'

But no! The Goddess smiled and said the bill was correct.

To all Gods and Goddesses at Hilltop RV, thank you so much.

Lowell and Bobbi Plaugher

Gerald and Betty Brynn from Sun City Center, Florida

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My wife and I would like to thank Hilltop R.V.Superstore of Ishpeming organization for their outstanding help in purchasing a new R.V. and equally important their performance to satisfaction after the sale. We would like to especially thank Gary Perala for his ability to manage the sale and Dave Korpi for his assistance and consultation. Our experience confirms that we would not hesitate in purchasing another R.V. from them in the future. Thanks again to the entire Hilltop team.

Bob & Sue M. from Unknown

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Dear Gail
Thanks for the card. Just thought I'd drop a line to tell you how we felt about our recent purchase. I can't remember ever buying anything where I received better customer service. Everyone on your staff was helpful, friendly, and informed. We think our camper will be a fun part of our retirement.